April 2014

Move Over Content; the New King is the Headline

It’s easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you won’t believe what happens when you put those headlines on top of stories! The stats don’t lie — people click on them. For years, we’ve heard the adage “content is king,” and in many ways, that’s still true. But the internet has shortened […]

Read More

5 of the Worst Ways to Annoy People with Your Ads

Retargeting has been proven time and time again to be one of the most effective ways of reaching a target audience. By reminding potential customers of their past interest in a product, service, or brand, advertisers are able to reach out and bring them back through the networks and sites they already frequent. Simple and […]

Read More

5 Ways to Apply Growth Hacking to Your Content Marketing

As a growing brand or marketer, you’ve probably seen growth hacking in action, whether you’ve heard the term specifically or not. In fact, it’s quickly becoming one of the fastest ways to turn a startup into an established, successful business. If you’re unsure of how it works or how it applies to you, keep reading […]

Read More

ad:tech San Francisco 2014 Key Takeaways

ad:tech San Francisco 2014 is now history. But there are many memories we’re going to take away from the conference and expo. But first, let’s mention the tipsy elephant in the room: Sean ‘P. Diddy’ Combs. Has there ever been a keynote speaker at ad:tech who took shots on stage as part of their address? […]

Read More

Categories

Archives


Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

Read more