March 2014

ad:tech SF 2014: a Survival Guide

There will be a lot going on during ad:tech SF. Actually, let me rephrase that. There will be an overwhelming, arresting amount of things going on at ad:tech SF. Read on for an ad:tech 2014 survival guide with advice that …

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What Matters Most at ad:tech SF 2014

If you’re in downtown SF on March 26th or 27th, don’t be surprised when every other person is talking about programmatic buying, DSPs, and content marketing. ad:tech will be here, and it promises to attract at least 8,000 innovative advertising …

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Brick Phones to Smart Phones: The Growth of Mobile Advertising

Do you remember those brick phones from the 80s that, at two pounds, could double as a doorstop? They allowed 30 minutes of talk time, required 10 hours to fully charge, and had “buttons.” Today’’s cell phones feature high definition …

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Bad Boy of Business, Sean “Diddy” Combs, to Speak at ad:tech SF 2014

This year, ad:tech SF’s keynote speaker is none other than Sean “Puffy” Combs. If the name doesn’t sound familiar, he’s also gone by Diddy, P. Diddy, and Puff Daddy.

The self-proclaimed “bad boy” was born in a housing project in …

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[VIDEO] Startup and SMB Focus: How to Grow Your Company Quickly and Efficiently–and How Retargeting Will Help is a website dedicated to finding the cutting edge in internet marketing and product development via their network of over 84 leading entrepreneurs. The hosts of interviewed Arjun Dev Arora (@ArjunDArora), Founder of ReTargeter, about how companies can …

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The Little Known History of Online Targeting

Complex online targeting has become a fact of life. People are rarely surprised by advertisements that are perfectly catered to their needs, but online targeting hasn’t always been the savvy marketing device that people take for granted. Here’s a look …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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