January 2014

CES 2014 in Numbers Infographic

Missed CES 2014? Not to worry, this infographic from Bell Pottinger sums it up nicely. One thing to note is that although wearable tech has been a hot topic lately, the old familiar smartphones, tablets, and TVs dominated conversations. Another undeniable presence was social media. With more than 1.25 million tweets about the event, people […]

Read More

Top 3 Retargeting Frustrations and How to Fix Them

The numbers prove the point — retargeting works: An average display ad campaign will typically come in at a .05%-0.1% CTR Retargeting, on the other hand, averages at about .2% (at least double) CTR Looking at conversion rates, some companies’ site conversion rates come in at 2%, but retargeted traffic converts at 20% Retargeting has become […]

Read More

Top 5 Articles This Week – January 21, 2014

B2B Marketing Budgets Set to Rise 6% in 2014: Forrester by Alex Kantrowitz of AdAge | B2B Marketing Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels. 7 Ways You Should Have Advanced Your Digital Strategy in 2013 […]

Read More

Retargeting is a Safe Way to Use User Data

With the daily increase in social media users, the amount of information publically available and the willingness of Internet users to put data out on the web, privacy is more of a concern than ever. In fact, online users have begun to wonder what information websites have access to and how that information is used. […]

Read More

How to Develop a Testing Strategy That Works for Your Business

Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brand’s voice and personality; put simply, it matters. However, during the initial design phase, or later revamps or makeovers, small changes can make […]

Read More

ReTargeter Announces New CEO, Blair Jeffris

San Francisco, CA (PRWEB) January 14, 2014 – ReTargeter (https://retargeter.com), a leader in online display advertising and retargeting, today announced that its Board of Directors has selected Blair Jeffris as Chief Executive Officer of the company.  Jeffris brings nearly 20 years experience building successful Internet businesses with particular focus on e-commerce and the massive opportunity […]

Read More

Next Page »

Categories

Archives


Case Study – The Valley Health System

Valley Health logo | ReTargeter

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

Read more