January 2014

CES 2014 in Numbers Infographic

Missed CES 2014? Not to worry, this infographic from Bell Pottinger sums it up nicely. One thing to note is that although wearable tech has been a hot topic lately, the old familiar smartphones, tablets, and TVs dominated conversations. Another …

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Top 3 Retargeting Frustrations and How to Fix Them

The numbers prove the point — retargeting works:

An average display ad campaign will typically come in at a .05%-0.1% CTR Retargeting, on the other hand, averages at about .2% (at least double) CTR Looking at conversion rates, some companies’… Read More

Top 5 Articles This Week – January 21, 2014

B2B Marketing Budgets Set to Rise 6% in 2014: Forrester by Alex Kantrowitz of AdAge | B2B Marketing

Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid …

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Retargeting is a Safe Way to Use User Data

With the daily increase in social media users, the amount of information publically available and the willingness of Internet users to put data out on the web, privacy is more of a concern than ever. In fact, online users have …

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How to Develop a Testing Strategy That Works for Your Business

Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brand’s voice and personality; put simply, it matters.…

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ReTargeter Announces New CEO, Blair Jeffris

San Francisco, CA (PRWEB) January 14, 2014 – ReTargeter (https://retargeter.com), a leader in online display advertising and retargeting, today announced that its Board of Directors has selected Blair Jeffris as Chief Executive Officer of the company.  Jeffris brings nearly 20 …

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate.

Nathan Lowery of Lipof, …

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