Top 5 Articles of the Week – June 28, 2013
Islands in the Stream, That Is What We Are
Search, email, and display continue to be significant channels for marketers with total digital ad spend at $37.13 billion, growing 13.9% year-over-year, according to eMarketer. Advertising in social streams, however, is …
Read MoreWhat You’re Missing By Not Using Retargeting
Did you know that about 90-98% of site visitors are simply not converting? Retargeting can keep you connected to that bounced traffic. With todays long sales cycles and increasingly complex customer journeys, creating multiple touch points with prospects is essential …
Read MoreNew Facebook Ads and FBX: Everything You Need to Know
Since its IPO, Facebook has been regularly rolling out updates for advertisers. As Facebook has continued to expand its advertising offerings, the options for marketers have become increasingly complicated. With 27 ad unit offerings, many of which overlap, marketers are …
Read MoreBootstrapping Your Startup: My Lessons Learned
As posted on the SmartBrief Leadership Blog:
As an entrepreneur who bootstrapped my company, ReTargeter, with less than $50,000 in funding, I wanted to share some of my tips and lessons learned. Efficiency, values and community have served as the …
Read MoreTop 5 Articles of the Week – June 14, 2013
Study: Rich Media Ads Create More User Interaction Than Standard Banners
Mobile proves a tough landscape for marketers. In an effort to address these challenges, the IAB has released Mobile Rising Stars Formats into their ad portfolio along with a …
Read MoreReTargeter Wins Digiday Award for Best Direct Response Campaign
San Francisco, CA — June 14, 2013 — ReTargeter, the leader in online display advertising and retargeting, today announced that it has won the Digiday Award for Best Direct Response Campaign, which recognizes excellence in a direct response campaign run …
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