Why You’re Measuring the Wrong Display Metrics
One of the primary advantages digital advertising has over traditional media is the ability to directly attribute sales to ad impressions. Digital attribution is far from a perfect science, but online ads can be connected directly to revenue. In television …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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