As any seasoned display advertiser can tell you, one of the biggest determinants of a display campaign’s performance is creative. There are quite a few established best practices for designing successful banner ads, but not all of them should be …Read More
Should Marketers Fear the Cookie Apocalypse?
At this week’s Programmatic I/O conference in San Francisco, AppNexus CEO Brian O’Kelley predicts do-not-track and privacy settings will destroy the ability to retarget consumers. ClickZs Susan Kuchinskas weighs in on the controversial cookie.…Read More
ad:tech San Francisco proved to be a success for both exhibitors and attendees. The expo floor never saw a quiet moment, and the keynotes and sessions were packed with a star lineup of speakers. ad:tech is about the tremendous opportunity …Read More
Content marketing has quickly established itself as a crucial component of SEO, demand gen, and community-building, particularly for B2B marketers. Great content, though it’s not easy to create, is one of the most effective ways of driving highly qualified traffic …Read More
3 Content Marketing Lessons From Big Brands
It’s easy to write off major brands’ content marketing success stories; after all they have the budgets, the resources, and the brand equity to make ambitious projects work. But even companies without all …Read More
As digital marketers, we have the ability to stay in front of the right audiences online. Innovations in ad technology allow for us to connect with past, current, and prospective customers in multiple ways across the web. The practice of …Read More