April 2013

5 Banner Ad Best Practices and Why You Should Ignore Them

As any seasoned display advertiser can tell you, one of the biggest determinants of a display campaign’s performance is creative. There are quite a few established best practices for designing successful banner ads, but not all of them should be …

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Top 5 Articles of the Week – April 12, 2013

Should Marketers Fear the Cookie Apocalypse?

At this week’s Programmatic I/O conference in San Francisco, AppNexus CEO Brian O’Kelley predicts do-not-track and privacy settings will destroy the ability to retarget consumers. ClickZ’s Susan Kuchinskas weighs in on the controversial cookie.…

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Key Takeaways from ad:tech San Francisco: Programmatic, the User Experience, and Mobile

ad:tech San Francisco proved to be a success for both exhibitors and attendees. The expo floor never saw a quiet moment, and the keynotes and sessions were packed with a star lineup of speakers. ad:tech is about the tremendous opportunity …

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How B2B Content Marketers Can Drive Conversions

Content marketing has quickly established itself as a crucial component of SEO, demand gen, and community-building, particularly for B2B marketers. Great content, though it’s not easy to create, is one of the most effective ways of driving highly qualified traffic …

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Top 5 Articles of the Week – April 5, 2013

3 Content Marketing Lessons From Big Brands

It’s easy to write off major brands’ content marketing success stories; after all they have the budgets, the resources, and the brand equity to make ambitious projects work. But even companies without all …

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Integrated Marketing and Retargeting

As digital marketers, we have the ability to stay in front of the right audiences online. Innovations in ad technology allow for us to connect with past, current, and prospective customers in multiple ways across the web. The practice of …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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