April 2013

3 Simple A/B Tests to Optimize Your Banner Ads

A/B testing isn’t new to the digital marketing industry, and marketers in a variety of industries use it to improve email campaigns, web and landing pages, banner ads, and more. Marketing tests are incredibly powerful and particularly important for display advertisers. But even if you believe in the value of testing, the seemingly endless list […]

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Top 5 Articles of the Week- April 26, 2013

Why Pricing Experiments Prove Our Assumptions Are Wrong Shoppers are not as savvy about pricing as we tend to think. Econsultancy has a great overview of consumer experiments around pricing that may have you rethinking your current pricing model. Read more You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers. About a […]

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Display Spending Is Up: Why Your Display Budget Should Go Up Too

Earlier this month, the IAB released their 2012 annual report on online advertising revenues. Unsurprisingly, the upward trend in online spending has neither slowed nor switched direction. Advertisers across industries are heading online in droves. While search remains the largest sector of online ad spending, its rate of growth is slowing. Mobile, despite being the […]

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5 Reasons Corporate Employers Should Be Using Retargeting

Retargeting has become the tactic of choice for the modern marketer, and for good reason. Retargeting is a digital marketing tool that allows you to serve ads only to people who have previously interacted with your brand, by visiting your website, for example, or opening an email. After that initial interaction, retargeting lets you serve ads […]

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Top 5 Articles of the Week- April 19th, 2013

RTB Gives Digital Video an Extra Boost Brands are dedicating more and more resources to online video (and for good reason – there are many ways brands can leverage online video to meet a multitude of goals). Even so, spending on video RTB is growing fast, way faster than total online video spending. Read the […]

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Google Author Rank: What You Need to Know

Google understands that great writers create content. This notion, however, had not been factored into Google’s infamous algorithm until the recent introduction of Author Rank. What is Author Rank? Author Rank is a new aspect of Google’s search algorithm that will score online content creators. Similar to SEO rankings for sites and pages, authors will […]

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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