A/B testing isn’t new to the digital marketing industry, and marketers in a variety of industries use it to improve email campaigns, web and landing pages, banner ads, and more.
Marketing tests are incredibly powerful and particularly important for display …Read More
Why Pricing Experiments Prove Our Assumptions Are Wrong
Shoppers are not as savvy about pricing as we tend to think. Econsultancy has a great overview of consumer experiments around pricing that may have you rethinking your current pricing model.
Read …Read More
Earlier this month, the IAB released their 2012 annual report on online advertising revenues.
Unsurprisingly, the upward trend in online spending has neither slowed nor switched direction. Advertisers across industries are heading online in droves.
While search remains the largest …Read More
Retargeting has become the tactic of choice for the modern marketer, and for good reason. Retargeting is a digital marketing tool that allows you to serve ads only to people who have previously interacted with your brand, by visiting your …Read More
RTB Gives Digital Video an Extra Boost
Brands are dedicating more and more resources to online video (and for good reason – there are many ways brands can leverage online video to meet a multitude of goals). Even so, spending …Read More
Google understands that great writers create content. This notion, however, had not been factored into Googles infamous algorithm until the recent introduction of Author Rank.
What is Author Rank?
Author Rank is a new aspect of Googles search algorithm that …Read More