April 2013

3 Simple A/B Tests to Optimize Your Banner Ads

A/B testing isn’t new to the digital marketing industry, and marketers in a variety of industries use it to improve email campaigns, web and landing pages, banner ads, and more.

Marketing tests are incredibly powerful and particularly important for display …

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Top 5 Articles of the Week- April 26, 2013

Why Pricing Experiments Prove Our Assumptions Are Wrong

Shoppers are not as savvy about pricing as we tend to think. Econsultancy has a great overview of consumer experiments around pricing that may have you rethinking your current pricing model.

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Display Spending Is Up: Why Your Display Budget Should Go Up Too

Earlier this month, the IAB released their 2012 annual report on online advertising revenues.

Unsurprisingly, the upward trend in online spending has neither slowed nor switched direction. Advertisers across industries are heading online in droves.

While search remains the largest …

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5 Reasons Corporate Employers Should Be Using Retargeting

Retargeting has become the tactic of choice for the modern marketer, and for good reason. Retargeting is a digital marketing tool that allows you to serve ads only to people who have previously interacted with your brand, by visiting your …

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Top 5 Articles of the Week- April 19th, 2013

RTB Gives Digital Video an Extra Boost

Brands are dedicating more and more resources to online video (and for good reason – there are many ways brands can leverage online video to meet a multitude of goals). Even so, spending …

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Google Author Rank: What You Need to Know

Google understands that great writers create content. This notion, however, had not been factored into Google’s infamous algorithm until the recent introduction of Author Rank.

What is Author Rank?

Author Rank is a new aspect of Google’s search algorithm that …

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Case Study: Major League Soccer (MLS)

Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America.  Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in …

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