March 2013

Top 5 Articles of the Week – Mar. 29, 2013

Google Universal Analytics Now Open to Everyone

Last October, Google launched a new service to help marketers understand how visitors engage across multiple devices. That service, called Universal Analytics, was only available to Google Analytics premium customers until now.

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Opportunities in Online Video

Online video is one of the most powerful channels available to digital marketers today, and you don’t need a big budget to make a big impact on your bottom line.

One of the biggest upsides of running online video campaigns …

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Navigating Facebook Advertising: Custom and Lookalike Audiences

In the past year, Facebook has ramped up its offerings for advertisers. Over the course of a year, we saw the launch of the Facebook Exchange, Custom Audiences, and most recently, Lookalike Audiences.

Here’s a breakdown of how marketers can …

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Top 5 Articles of the Week – Mar. 22, 2013

Real-Time Bidding Ushers in the Era of Lean Marketing for Display Advertising

Real-time bidding offers several key benefits for display advertisers including affordability, easier setup, and improved targeting. One of the most valuable benefits, though, is the ability to analyze …

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Programmatic Premium: Where We Stand

Programmatic buying is on the rise, and the debate about programmatic premium is in full force. While programmatic premium is one of the hottest terms in the digital advertising space, there’s little (if any) agreement on what it means, whether …

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Key Takeaways from SXSW Interactive 2013: Exploring Place and Building Community

This year’s SXSW Interactive lived up to its reputation for parties, panels, and previewing new technologies. From comedy robots to 3D printing to grumpy cat, there was no shortage of entertainment and educational experiences for the Interactive attendee. Filtering through …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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