March 2013

Top 5 Articles of the Week – Mar. 29, 2013

Google Universal Analytics Now Open to Everyone Last October, Google launched a new service to help marketers understand how visitors engage across multiple devices. That service, called Universal Analytics, was only available to Google Analytics premium customers until now. Read more on Search Engine Watch For The Modern Marketer, Hearing (Market) Voices Is A Good […]

Read More

Opportunities in Online Video

Online video is one of the most powerful channels available to digital marketers today, and you don’t need a big budget to make a big impact on your bottom line. One of the biggest upsides of running online video campaigns is that you can leverage to meet a variety of different marketing goals. Online video […]

Read More

Navigating Facebook Advertising: Custom and Lookalike Audiences

In the past year, Facebook has ramped up its offerings for advertisers. Over the course of a year, we saw the launch of the Facebook Exchange, Custom Audiences, and most recently, Lookalike Audiences. Here’s a breakdown of how marketers can leverage these highly compelling Facebook features: Facebook Custom Audiences As you may remember, Facebook formally […]

Read More

Top 5 Articles of the Week – Mar. 22, 2013

Real-Time Bidding Ushers in the Era of Lean Marketing for Display Advertising Real-time bidding offers several key benefits for display advertisers including affordability, easier setup, and improved targeting. One of the most valuable benefits, though, is the ability to analyze performance and optimize a campaign in real time, while it’s still running. MarketingProfs has a […]

Read More

Programmatic Premium: Where We Stand

Programmatic buying is on the rise, and the debate about programmatic premium is in full force. While programmatic premium is one of the hottest terms in the digital advertising space, there’s little (if any) agreement on what it means, whether it’s the hottest thing in 2013, whether it’s overrated, or whether it’s not here yet. […]

Read More

Key Takeaways from SXSW Interactive 2013: Exploring Place and Building Community

This year’s SXSW Interactive lived up to its reputation for parties, panels, and previewing new technologies. From comedy robots to 3D printing to grumpy cat, there was no shortage of entertainment and educational experiences for the Interactive attendee. Filtering through the noise, however, a common theme emerged: shared experiences and how they can be supported […]

Read More

Next Page »



Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

Read more