July 2012

Beyond Link Building: Key Takeaways from MozCon 2012

This year’s MozCon was SEOmoz‘s largest to date; tickets sold out well before launch, and attendance was nearly double last year’s. The content was detailed, advanced, and actionable—a true rarity for a marketing conference. If you missed it, the speakers’ presentations are all available for download here. In addition to the massive attendance increase, a […]

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Debunking the Online Ad Shortage Myth

With election season in full swing, the presidential battle has made it to television, the airwaves, and online. Unlike previous elections, digital outreach has been, and will continue to be, a significant component of political ad spending. In fact, online ad spending by campaigns is predicted to reach a whopping $159 million by November. In light […]

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BrightTag, Maxifier, and ReTargeter Join The Council For Accountable Advertising

NEW YORK, NY – July 23, 2012 – The Council For Accountable Advertising, an industry body comprised of best-of-breed advertising technology companies, announced today the induction of BrightTag, Maxifier, and ReTargeter into its ranks. BrightTag is a tag management solution that helps marketers and web analysts make online data instantly useful; Maxifier is the global leader in inventory revenue […]

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Top 5 Articles of the Week – July 20, 2012

Here’s our weekly roundup of the best digital marketing articles from around the web: Brands Ignore Negative Social Buzz at Their Peril Drip Marketing: Build Relationships Little by Little, Drop by Drop Companies That Auto-Publish to Social Media Generate 50% More Leads 3 Often Overlooked Checkout Usability Guidelines 9 Buzzwords That Ignite Followers Don’t forget […]

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Innovations in Retargeting: The Evolution of the Audience Segment

At its core, retargeting is a simple concept. It allows brands to serve relevant display ads to people who have previously engaged with them online. But while retargeting is based on a relatively simple concept, the technology has developed in many fascinating and complex ways. In the ad tech industry, change happens quickly. The ability […]

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Efficiency vs. Effectiveness: How to Find the Right Sales and Marketing Tools

Everyone seems to agree that social media has a place in the marketing and sales landscape, but no one seems to agree where. The same often rings true with any new communications tool. Most companies are eager to adopt the most efficient new tool, but they often fail to realize that as tools become more […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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