February 2012

The Mobile Campaign: How Politicians are Using Mobile in 2012

83% U.S. adults own cellphones, and 35% own smartphones.  To reach those people where they spend their time, politicians are incorporating mobile more deeply into their campaigns in a number of different ways. Mobile Advertising SMS marketing, or text-message marketing, a tactic currently used by many political campaigns, has been a part of campaign toolkits […]

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5 Step On-Page SEO Checklist [Video]

  Video Transcript: Hello, this is Chris Fernandez the CEO and founder of Biquitous.  In this video I’m going to share with you a 5 step SEO checklist that will guarantee that before you hit the “publish” button, your content or blog post are Search Engine Optimized and ready to be crawled and indexed correctly. […]

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Top 5 Articles of the Week – Feb. 24, 2012

Here are the best articles of the week in digital marketing: Tweak by Google Signals Content is King Consumer Costs of Mobile Advertising Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks It’s Not the Big Data, It’s the Right Data How to Avoid Creepy Personalization Sign up for our newsletter to […]

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Top Political Advertising Articles of the Week – Feb. 24, 2012

Here’s our weekly roundup of the week’s top articles in political advertising and tech: The Ad Wars Come to Michigan Surprising Leaders in Super PAC Web Ad Spending Race How Political Campaigns Should Be Using Video in 2012 The Rise of the Startup Political Candidate Sign up for our newsletter to get our weekly digest sent […]

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Upgrade Your Political Database with Retargeting

Politicians have been using databases to keep track of voter information for years, and as technology advances, so does the power of these databases.  Politicians can combine data from publicly available voter files with census data, data willfully submitted by supporters, or other types of marketing information.  Technology has also made access more convenient and […]

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The Importance of Rotating Creatives

One of the key best practices for retargeting is rotating the ads you show your retargeted users.  The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web.  However, retargeted ads become significantly less effective if you serve up the same ad creative month after […]

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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