The Mobile Campaign: How Politicians are Using Mobile in 2012
83% U.S. adults own cellphones, and 35% own smartphones. To reach those people where they spend their time, politicians are incorporating mobile more deeply into their campaigns in a number of different ways.
Mobile Advertising
SMS marketing, or text-message marketing, …
Read More5 Step On-Page SEO Checklist [Video]
Video Transcript:
Hello, this is Chris Fernandez the CEO and founder of Biquitous. In this video I?m going to share with you a 5 step SEO checklist that will guarantee that before you hit the ?publish? button, your content or …
Read MoreTop 5 Articles of the Week – Feb. 24, 2012
Here are the best articles of the week in digital marketing:
Tweak by Google Signals Content is King Consumer Costs of Mobile Advertising Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks It’s Not the Big Data,… Read MoreTop Political Advertising Articles of the Week – Feb. 24, 2012
Here’s our weekly roundup of the week’s top articles in political advertising and tech:
The Ad Wars Come to Michigan Surprising Leaders in Super PAC Web Ad Spending Race How Political Campaigns Should Be Using Video in 2012 The Rise… Read MoreUpgrade Your Political Database with Retargeting
Politicians have been using databases to keep track of voter information for years, and as technology advances, so does the power of these databases. Politicians can combine data from publicly available voter files with census data, data willfully submitted by …
Read MoreThe Importance of Rotating Creatives
One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted …
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