January 2012

Empty Emotional Promises – Part Two

This is the final installment of our two part guest series on empty emotional promises.  You can read the first post here.

Last week we went over the #1 emotional marketing mistake of all time: The Emotional Empty Promise.  OK, …

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Top 5 Articles of the Week – Jan. 13, 2012

Here is ReTargeter’s weekly roundup of the top 5 articles you may not have seen this week.

How to Turn Complaints into Compliments & Compliments into Brand Advocates Five Lessons Marketers Can Learn from the Iowa Caucuses What I Learned… Read More

Empty Emotional Promises – Part One

In my 20+ years consulting for dozens of Fortune 100 companies (including Kraft, Panasonic, Lipton, American Express, and Whirlpool), my wife and I have evaluated literally hundreds of marketing campaigns for their emotional appeal to prospects.  So it’s with much …

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Successfully Retargeting Your B2B Conversion Funnel

Retargeting is an online advertising technology that focuses on bringing your website’s bounced visitors back to your website. Using retargeting, your ads will stay in front of your audience even when they’re browsing other sites. While it may seem like …

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The Two Major Pitfalls of Online Marketing for Nonprofits and How to Address Them

Like for profit businesses, nonprofits are increasingly taking advantage of online marketing.  However, nonprofits face a unique set of challenges which must be addressed in their online strategies.  There are at least two primary concerns for nonprofits engaging in online …

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Top 5 Articles of the Week – Jan. 6, 2012

Here’s our weekly roundup of the top articles you may have missed this week.

Transparent Marketing: Do Your Campaigns Sound Like North Korean Propaganda? Social Media Spending Threatens to Overtake Paid Search Among SMBs 5 Steps to Measure the ROI… Read More

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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