This is the final installment of our two part guest series on empty emotional promises. You can read the first post here.
Last week we went over the #1 emotional marketing mistake of all time: The Emotional Empty Promise. OK, …Read More
Here is ReTargeter’s weekly roundup of the top 5 articles you may not have seen this week.How to Turn Complaints into Compliments & Compliments into Brand Advocates Five Lessons Marketers Can Learn from the Iowa Caucuses What I Learned… Read More
In my 20+ years consulting for dozens of Fortune 100 companies (including Kraft, Panasonic, Lipton, American Express, and Whirlpool), my wife and I have evaluated literally hundreds of marketing campaigns for their emotional appeal to prospects. So its with much …Read More
Retargeting is an online advertising technology that focuses on bringing your websites bounced visitors back to your website. Using retargeting, your ads will stay in front of your audience even when theyre browsing other sites. While it may seem like …Read More
Like for profit businesses, nonprofits are increasingly taking advantage of online marketing. However, nonprofits face a unique set of challenges which must be addressed in their online strategies. There are at least two primary concerns for nonprofits engaging in online …Read More
Here’s our weekly roundup of the top articles you may have missed this week.Transparent Marketing: Do Your Campaigns Sound Like North Korean Propaganda? Social Media Spending Threatens to Overtake Paid Search Among SMBs 5 Steps to Measure the ROI… Read More