January 2012

Using Social Media While Traveling

Before going on a trip, many people plan out as much as they can for the journey; hotels get booked, airlines reserved, itineraries planned, packing lists created…but one thing many people may forget to take into consideration is social media. …

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Top 5 Articles of the Week – Jan. 27, 2012

Here’s the ReTargeter weekly roundup of the best articles you may have missed this week:

Did Google Kill the Longtail? Shopping Cart Abandonment Rate Set To Rise in 2012 Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag… Read More

Don’’t Let Your Campaign Get Off-Message Online

There is significant value to be had from creating a strong, well-funded online strategy as part of your political campaign.  However, your online strategy should not be viewed as a mere add-on that can be haphazardly attached to an existing …

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Where Search Meets Display: Search Retargeting the Top of the Funnel

Search engine marketing is often touted for its superiority to traditional run-of-network (RON) display advertising.  And for good reason?, marketers can expect to see significantly higher click-through rates with paid search placements than with RON display ads.  It certainly makes …

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Top 5 Articles of the Week – Jan. 20, 2012

Here’s our weekly roundup of five of the best articles out this week:

5 Awesome Examples of Instagram Marketing from Real Brands Banner Blindness: Why Your Marketing Messages Are Hiding in Plain Sight 3 Content Marketing Ideas You Should Steal… Read More

How to Research and Launch a Retargeting Campaign

Retargeting is an online advertising practice that serves your ads to users after they leave your website. Your ads appear all over the web, allowing you to stay in front of your audience even when they’re browsing other sites. The …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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