July 2011

Recent Appearances: Techweek Chicago, DishyMix, and The New York Times

As always, Team ReTargeter is swamped. Thankfully, we’re able to survive as new hires hit the ground running while veteran ReTargeteers stay focused on building on and improving our simple and effective advertising solution. In the middle of everything, Team ReTargeter has been able to take some time to shake some hands, do some interviews, […]

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3 Ways To Drive More Upsells Through Online Marketing

Upselling your customers may possibly be the biggest source of revenue that you’re missing out on. Traditionally, online marketers spend a lot of time and money on driving new and relevant traffic to their website, with their ultimate goal being to drive more conversions. However, every additional conversion from a new visitor can cost a […]

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Getting Satisfied With Retargeting

Retargeting is the kind of tried and true behavioral targeting tool that is associated most with consumer retailers as they try to recapture some of the customers their SEO/SEM and banner programs first attracted to their site. B2B service companies may not seem like a natural fit for the method. When customer community and support […]

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Your Creative Matters

As ReTargeter continues to grow, we’ve been able to expand our offerings to better help you reach your advertising goals. We are proud to announce that we now offer creative services! Whether you’re looking to get started with a campaign, or needing a creative iteration to A/B test against, our creative team can work with […]

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Creative Matters Pt III: Color, Characters and Call to Action

In this installment of Creative Matters we will discuss several examples and how simple, yet effective, details can add to the value of your campaign. Below is a short collection of ads which have performed above average, netting click through rates of up to .32%. We have broken down these creatives into three areas where […]

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Retargeting for Your Conversion Funnel Pt. 1

Retargeting isn’t rocket science, but we do understand that implementing an effective retargeting strategy into all of your marketing efforts isn’t an easy feat to accomplish. After running thousands of successful campaigns with many different goals and various conversion funnels, we’ve found the most effective and measurable ways to implement retargeting. Here are a couple […]

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Case Study: Hireology

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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