April 2011

Retargeting Optimization Engine Drives Growth for ReTargeter

ReTargeter has seen growth of new and recurring business through its optimization engine. San Francisco, CA (PRWEB) April 28, 2011 – ReTargeter, the premier ad retargeting solution, saw record growth in March 2011, and can attribute much of its growth to its optimization engine. Month over month, ReTargeter earned 105% more revenue in March 2011. […]

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Emotional (Banner) Intelligence (and Steve Jobs “steals” a burrito!)

Are you connecting with your audience emotionally in your banner ads? Below are a few of the oldest known tools in persuasion and marketing. These can help you create a sense of identity and belonging in your brand. Leverage the power of Us vs. ThemBuilding a loyal fan base is key and this can be […]

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Macy’s, Jinx, and Bare Necessities Gain Value Through ReTargeter’s Network And Optimization Engine

Jinx is a lifestyle brand heavily influenced by gaming and geek culture. Focusing heavily on promoting their e-commerce platform, Jinx utilized ReTargeter’s platform to increase their brand visibility to people who have visited their site without making a purchase. Through ReTargeter, Jinx was able to achieve: CTR: 0.21% Reduced lost sales from shopping cart abandonment […]

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Get Satisfaction – A Case Study in Freemium Signups

Get Satisfaction is a leading online customer community platform that companies use to grow and engage their customers through for customer support, idea submission, marketing and sales questions, and for capturing positive feedback. Using a freemium conversion funnel, Get Satisfaction focused much of their traffic driving strategies around search, social media, blogging and content community. […]

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Different Sources of Traffic Respond to Different Messaging

Imagine you are a dentist, but at the same time, you successfully moonlight as a businessman and entrepreneur.  Dun—da—Dun—ta!  You’re Successful Dentist Man, cape and all!  Well, maybe not – but after all, you want to gain clients and generate business for your profession, right?  People navigate to your site through various channels, so you […]

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Great Retargeting Campaigns Run By Dunkin’ Donuts, Cold Stone, and Panda Express

Dunkin’ Donuts used ReTargeter to promote their catering service, “Dunkin’ Now,” in select locations. The promotion also included reward code for a $25 Dunkin’ Donuts gift card. Through ReTargeter, Dunkin’ Donuts saw: Increased direct traffic by 103% Increased mailing list subscriptions by 176% Increased online inquiry conversion rate by 233% Cold Stone Creamery utilized retargeter […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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