February 2011

ReTargeting Your Audience On Facebook Apps

What’s new on the ReTargeter front? ReTargeter now has access to direct Facebook application inventory. What does that mean? It means that by using ReTargeter’s already top-notch ad service, you can also have access to the display inventory inside Facebook’s popular games and applications. (Admit it – avid gamer or closet gamer, you’re one of […]

Read More

A Case Study In Network Reach

Because of our inventory reach, we are able to provide the most cost effective retargeting solution available. Advertisers that work with ReTargeter enjoy access to dozens of the major ad networks and exchanges. This includes Google’s Doubleclick, Yahoo!’s Right Media, Microsoft AdECN, Fox Audience Exchange, OpenX, and AdBrite to name a few. Based in Atlanta, […]

Read More

A/B Testing Creatives for Retargeting: Round 1

We’’re always encouraging our clients to A/B test their creatives. So being a company that practices what we preach, we A/B test our own ads as well. Below are three tests we’ve done over the past few months with insight into what we learned from each of them. It’’s important to note that different ads […]

Read More

Categories

Archives


Case Study – The Valley Health System

Valley Health logo | ReTargeter

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

Read more