May 2010

A Moment of Zen for the Banner Ad — May’s Big Winner

Last month, we chose ReTargeter’s first-ever banner ad of the month winner, Dollar Days. The winner’s ad was chosen based on its high Click Through Rate (CTR) and its overall campaign performance. This month, another metric is being used that …

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What Is Retargeting And How Does It Work?

Imagine being able to show your display advertisements solely to people who have shown interest in your brand.  This is exactly what retargeting does.  By having your banner ads follow your users throughout the internet, ReTargeting aims to:

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Case Study: Major League Soccer (MLS)

Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America.  Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in …

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