May 2010

A Moment of Zen for the Banner Ad — May’s Big Winner

Last month, we chose ReTargeter’s first-ever banner ad of the month winner, Dollar Days. The winner’s ad was chosen based on its high Click Through Rate (CTR) and its overall campaign performance. This month, another metric is being used that …

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What Is Retargeting And How Does It Work?

Imagine being able to show your display advertisements solely to people who have shown interest in your brand.  This is exactly what retargeting does.  By having your banner ads follow your users throughout the internet, ReTargeting aims to:

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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