April 2010

What Makes a Good Banner Ad — April’s Big Winner

Earlier this month, Ad Age wrote articles about “the best” banner ads, along with tools on how to make them “suck less.” This strikes up an exciting subject—the lost art of banner ad design.To commemorate ads that go above and beyond, I have chosen the best ReTargeting banner for the month of April and will […]

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ReTargeting with a Freemium Model: Long Term ROI

The basic nature of ReTargeting has huge benefits for anyone who’s trying to retain customers and increase their ROI.By solely targeting the users who have been to your site, retargeting can help out any company that needs to retain customers to drive sales, such as companies with a freemium modeled product. With an optimized conversion […]

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Tracking Your Conversion Funnel

Before the invention of online marketing, the results of marketing campaigns were derived implicitly. Sure, millions of people saw the Slinky commercials, but did James Industries (Slinky’s manufacturer) really have a good way to measure how those commercials affected their sales? Obviously, the beauty of online marketing is that you can track metrics, and this […]

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ReTargeter Wins Hot Tech Award At Small Business Summit!

ReTargeter is proud to announce that it has been chosen as a HOT TECH DEMO winner at the Fifth Annual Small Business Summit, where only 7 winners have been chosen from over 70 entries. The Fifth Annual Small Business Summit took place on Tuesday March 2nd 2010 at the Digital Sandbox in New York. Over […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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