10 Best Practices for Creating Effective Banner Ads for Retargeting
#1: Keep It Simple! – Have one simple message and a clear and powerful image
#2: Buttons Increase CTR – A succinct call to action within a button is ideal
#3: Honesty Is The Best Policy – Make your offer and/or value proposition clear and honest
#4: Give It Away – Hold a promotion or have a contest, give away free products
#5: Beauty Sells – Shameless but true, a picture of an attractive person increases CTR
#6: Be BOLD – Use a powerful headline: get people to think / react & then click
#7: No White Backgrounds – They blend in with the page & don’t allow your ad to pop
#8: Stay Relevant! – Have ads that are relevant to current events or important new trends
#9: Iterate! – Keep trying new ideas & ads until you find one that works for your users
#10: Your Ideas? – We would love to hear from you!! What are your thoughts / best practices?!
7 Comments
I think your observations on relevant offers and content and good design practices are very helpful.
I am seeing great results with video ads. They draw a lot of visual attention and are consistently getting higher ctr than static versions of the same ad. Animated ads seem to get better results over their static counterparts as well.
Here’s some supportive data from Collective Insights:
http://goo.gl/WHJdz
Thanks for the great list!
Marvelous post! Already Bookmarked to come back again….
Thanks! Glad you enjoyed it, I’ll post some more very soon.
- Samir
Hi there, thx for the article, I should certainly come back afterwards to view out your other posts.
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Be bold, that is hugely important. That along with keep it simple are two of the “real” keys to success. I use a simple strategy like that when teaching men how to easily attract women.