Archive for the ‘Social Advertising’ Category

Approximately one year ago Facebook captured headlines with its $1 billion acquisition of Instagram. The fun, easy to use photo sharing platform, quickly proved it had staying power. Instagram purists feared the Facebook acquisition. Would their beloved platform quickly become another Facebook? Would it no longer be about sharing beautiful photos and start incorporating all [...]

We’ve regularly touted the importance of Twitter as a lead generating resource, as part of your social media marketing mix, and as an essential component of your community building strategy. Twitter advertising can push your efforts to the next level. Twitter makes it incredibly easy for users to discover news, products, specials, and more. As [...]

In the past year, Facebook has ramped up its offerings for advertisers. Over the course of a year, we saw the launch of the Facebook Exchange, Custom Audiences, and most recently, Lookalike Audiences. Here’s a breakdown of how marketers can leverage these highly compelling Facebook features: Facebook Custom Audiences As you may remember, Facebook formally [...]

  Social media has become an integral part of most brands’ digital presence. We’ve known for some time that consumers expect to find familiar brands on the social platforms they use and like to research new brands on social networks as well. The importance of available customer service, responsiveness, and the ability to address a [...]

With last year’s launch of the Facebook Exchange (FBX), many advertisers have been left wondering what the exchange actually is and how it differs from Facebook’s many other advertising options. In particular, many have found it difficult to differentiate between the Facebook Ads API and the relatively young Facebook Exchange. If that confusion sounds familiar, [...]