For startups that are just getting started with paid marketing, retargeting is often an attractive prospect. It’s a high-ROI tool that can help you look bigger than you are online, compete with established players in your space, and increase your conversion rates. If you’re thinking about getting started with a retargeting campaign, here’s an overview of factors you should consider: [...]
Retargeting has become the tactic of choice for the modern marketer, and for good reason. Retargeting is a digital marketing tool that allows you to serve ads only to people who have previously interacted with your brand, by visiting your website, for example, or opening an email. After that initial interaction, retargeting lets you serve ads [...]
As digital marketers, we have the ability to stay in front of the right audiences online. Innovations in ad technology allow for us to connect with past, current, and prospective customers in multiple ways across the web. The practice of retargeting, serving display ads to people who have previously engaged with your brand, is a [...]
When retargeting is introduced, it is most often described as a marketing solution for ecommerce. Regularly explained using the Zappos use-case — you visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web — it’s no surprise that retargeting is associated with [...]
Today’s consumer is more connected than ever. With increasing access to Internet at home and on the go, people are able to find the information they want whenever and wherever. With that shift comes a significant change in shopping behavior. Consumers want to know more before they buy—even for relatively small purchases—because that information is [...]
