When retargeting is introduced, it is most often described as a marketing solution for ecommerce. Regularly explained using the Zappos use-case — you visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web — it’s no surprise that retargeting is associated with [...]
Today’s consumer is more connected than ever. With increasing access to Internet at home and on the go, people are able to find the information they want whenever and wherever. With that shift comes a significant change in shopping behavior. Consumers want to know more before they buy—even for relatively small purchases—because that information is [...]
The gift-giving portion of the holiday season has ended. Now, consumers are left to decide what they want to keep and what they want to return. Returns can be frustrating for retailers, especially after another season of below average holiday sales. However, returns can still provide a great opportunity for retailers to capture a new [...]
November is a crucial time for holiday shoppers to get their gifting done, and retailers should be ramping up their efforts accordingly. The National Retail Foundation projects 2012 holiday spend to rise 4.1% from last year, which could mean $586 billion in holiday sales. Don’t you want a piece of that $586 billion? Shoppers want [...]
This holiday season, more shoppers will check off their shopping lists online than ever before. Online retailers are ramping up their digital marketing efforts to make the most out of the holiday season. Many will be using retargeting as part of a digital strategy, and if you are, you should consider incorporating advanced retargeting techniques [...]
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