Everyone seems to agree that social media has a place in the marketing and sales landscape, but no one seems to agree where. The same often rings true with any new communications tool. Most companies are eager to adopt the most efficient new tool, but they often fail to realize that as tools become more [...]
The marketing industry is facing a major dilemma. Every day, more content is released to consumers at an exponential rate. For example, by the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs on the web, up from 36 million in 2006. And yet, the human brain remains a finite organ [...]
With decreasing barriers to entry for businesses, the ad tech market has quickly become a saturated space full of many similar businesses. In spite of increasing consumer access to information, potential purchasers still struggle to identify the right choices for them as they wade through a sea of value propositions that look the same and [...]
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