The 2012 presidential election has seen unprecedented spending on online ads. We outlined campaigns’ online spending in an infographic back in May, and we followed up with another highlighting online spending by the Romney and Obama campaigns based on FEC spending data through October 2012.
In the days and weeks leading up to November, campaigns must shift their focus from persuasion to targeted outreach and turn out. As with every aspect of the 2012 campaign season, online advertising will play a larger role in mobilization and getting out the vote than ever before. Reaching Likely Voters TV, though still a [...]
With election season in full swing, the presidential battle has made it to television, the airwaves, and online. Unlike previous elections, digital outreach has been, and will continue to be, a significant component of political ad spending. In fact, online ad spending by campaigns is predicted to reach a whopping $159 million by November. In light [...]
A coherent email strategy is a key component of any political campaign. Emails keep supporters up to date, provide the rare opportunity for direct, unfiltered communication between the campaign and the voter, and are often a significant source of donations. However, just because you have a campaign email strategy doesn’t mean it’s a good one. For a [...]
Here’s our weekly roundup of the top articles in political advertising and tech: The Death of the Hunch The New and Not-So-New in Obama’s Dashboard Eight Vital Online Tools for Political Campaigns Don’t forget to sign up for our newsletter to stay up to date on ReTargeter news!