Archive for the ‘Non-Profit’ Category

Like for profit businesses, nonprofits are increasingly taking advantage of online marketing.  However, nonprofits face a unique set of challenges which must be addressed in their online strategies.  There are at least two primary concerns for nonprofits engaging in online marketing that don’t apply to for-profit businesses: so-called “slacktivism” and cause fatigue. Slacktivism We’ve all [...]

It can be said that one of the most meaningful (business) relationships is one in which public-interest and corporate decision-making marry. It involves taking a vow to aid an organization’s mission and acting as a guide to what the company stands for and will uphold to its consumers — for richer or for poorer. It [...]