CRM Retargeting

Forget the Funnel: B2B Marketing Using the Customer Life Cycle

Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, Forrester says today’s businesses must become “customer obsessed” because the only sustainable competitive advantage is […]

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Sorry Email Retargeting, But We’ve Moved On. Say Hello to CRM Retargeting!

A couple of months ago, Google quietly shook the email retargeting world by automatically displaying email images. In case you aren’t familiar, this is generally how email retargeting works: a pixel is placed in the body of an email, once a reader views the pixel, an anonymous cookie is dropped into their browser, making the […]

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Case Study: Total Wine & More

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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