The 2012 presidential election has seen unprecedented spending on online ads. We outlined campaigns’ online spending in an infographic back in May, and we followed up with another highlighting online spending by the Romney and Obama campaigns based on FEC spending data through October 2012.
In 2012, political ad spending online has skyrocketed. Even with total campaign spending increasing astronomically, as a percentage of total campaign spending, online ad spending has doubled since 2008. For more check out our infographic on the digital campaign landscape:
Since our founding in 2009, we here at ReTargeter have been meticulously gathering data on ad performance around the world. From global click-through rates to impression counts and conversions, we’ve compiled this data into an infographic to share some of our insights with you.
A report released by the IAB on April 13, 2011 conveyed the current state of online advertising mediums in terms of growth and spend. Based on this data, check out our latest infographic on the driving growth of online advertising space, specifically in display advertising. Notice some of the more interesting statistics: Display advertising spend [...]
Check out our latest infographic on Consumer Pathways and see how retargeting can drive initial sales and complement your upsell strategies.