Premium Brand Advertising Can — And Will — Be As Easy To Buy As Direct Response Brand advertising is beginning to outpace direct response, and Yahoo!’s acquisition of Tumblr further emphasizes the value of content for brand marketers. With this industry shift, the case for programmatic brand advertising is quickly being made. Read more Responsive Design [...]
As the web has evolved, so have search engines. Back in 1999 when I began my career in online marketing, search engines used page content and Meta tags to determine relevancy. Google changed all of that when they launched their PageRank algorithm, which determined popularity based on the number and quality of inbound links. For [...]
Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or otherwise), because it’s faster, easier, and more efficient. Publishers, however, have largely been hesitant to get on board with programmatic buying — some for better reasons than [...]
5 (Un)Alarming Stats About Banner Ads Despite expert after ‘expert’ sounding the banner ad’s death knell, advertisers in the U.S. spent $15 billion on display ads last year. Here are five not-so-alarming stats that speak to why the banner market is as big as ever. Read them here 6 Marketing Automation Lessons I Learned the [...]
When done properly, guest blogging is a great way to expose your business to new audiences, build valuable links and improve your SEO. But just because guest blogging is an effective online marketing strategy doesn’t mean it’s the only one you should pursue. Since variety is crucial to getting the best results from digital marketing, [...]
ReTargeter, LLC © Copyright
33 New Montgomery
Suite 1150
San Francisco, CA 94105
Follow
