Education

Smart Higher Education Marketing: Engage Students with Retargeting

In a previous post about higher education marketing, we showed you how to attract college-bound students with targeted display advertising. Now, we’ll take a look at how retargeting can be used to engage with prospective students who have already expressed an interest in your institution. COLLEGE-BOUND STUDENTS: WHAT THEY WANT TO KNOW AND HOW THEY […]

Read More

Smart Higher Education Marketing: Attract College-Bound Students with Targeted Display Ads

As a higher education marketer, are you using advertising that attracts the “right” type of students? And are you giving them enough opportunities to find you? In this first post of a series, let’s explore targeted display ads to reach qualified college-bound students, so you can reach the right audience to create awareness about your […]

Read More

A Brief Introduction to Retargeting

Retargeting is a hot topic in the online advertising space. If you aren’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is. Despite the fact that retargeting (referred to as remarketing by Google) has become an established part of the digital marketing lexicon, many […]

Read More

Categories

Archives


Case Study – Watters

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

Read more