Archive for the ‘Banner Ad Best Practices’ Category

A/B testing isn’t new to the digital marketing industry, and marketers in a variety of industries use it to improve email campaigns, web and landing pages, banner ads, and more. Marketing tests are incredibly powerful and particularly important for display advertisers. But even if you believe in the value of testing, the seemingly endless list [...]

As any seasoned display advertiser can tell you, one of the biggest determinants of a display campaign’s performance is creative. There are quite a few established best practices for designing successful banner ads, but not all of them should be taken as gospel. With design, it’s rare to find rules that are universally applicable. Depending [...]

So you don’t think anyone clicks on banner ads anymore? Think again. People are drawn in by banners, just not bad banners. Many advertisers don’t invest in creative and as a result run unsuccessful ad campaigns. Before you decide to call it quits, revisit your display strategy and see if you’re committing any of the [...]

Banner ad design is an immensely popular topic among marketers. What makes banners clickable, what’s considered good design, why they’re important, and what metrics you should be looking at are just a few examples of posts you can find on the topic. While banner ads are an integral part of your display strategy, they are [...]

Retargeting helps brands get their message in front of the right people at the right time. A retargeting campaign that serves well-designed static banner ads to the right audience can be a highly effective digital advertising technique, but if you are using retargeting, (or any other form of display) incorporating rich media ads can help you get [...]