As the web has evolved, so have search engines. Back in 1999 when I began my career in online marketing, search engines used page content and Meta tags to determine relevancy. Google changed all of that when they launched their PageRank algorithm, which determined popularity based on the number and quality of inbound links. For [...]
Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or otherwise), because it’s faster, easier, and more efficient. Publishers, however, have largely been hesitant to get on board with programmatic buying — some for better reasons than [...]
5 (Un)Alarming Stats About Banner Ads Despite expert after ‘expert’ sounding the banner ad’s death knell, advertisers in the U.S. spent $15 billion on display ads last year. Here are five not-so-alarming stats that speak to why the banner market is as big as ever. Read them here 6 Marketing Automation Lessons I Learned the [...]
When done properly, guest blogging is a great way to expose your business to new audiences, build valuable links and improve your SEO. But just because guest blogging is an effective online marketing strategy doesn’t mean it’s the only one you should pursue. Since variety is crucial to getting the best results from digital marketing, [...]
Three Powerful Ways to Measure the Impact of Your Email Marketing Are your email marketing metrics all about open rates? Measuring the engagement of individual emails won’t tell you the overall return on your email marketing program. Here are three suggestions for diving deeper to determine the full impact of email marketing on your business. [...]
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