Author Archive

When done properly, guest blogging is a great way to expose your business to new audiences, build valuable links and improve your SEO. But just because guest blogging is an effective online marketing strategy doesn’t mean it’s the only one you should pursue. Since variety is crucial to getting the best results from digital marketing, [...]

So you don’t think anyone clicks on banner ads anymore? Think again. People are drawn in by banners, just not bad banners. Many advertisers don’t invest in creative and as a result run unsuccessful ad campaigns. Before you decide to call it quits, revisit your display strategy and see if you’re committing any of the [...]

Do you know exactly how many sales you’re generating from your online advertising?  If you’re a web-based business and all of your sales convert on your website, then I’m sure your answer is “of course I do!” However, if some or all of your sales come from phone calls or in person meetings, then you [...]

If you’re in the digital marketing space, you’ve probably heard an awful lot about content marketing. With each Google update, more and more black hat SEO techniques are falling by the wayside, and even legitimate techniques are losing their effectiveness. Content marketing is only getting more important for SEO, and as it gains in popularity [...]

 Last week, we discussed a few examples of how you can use cross-channel marketing to increase conversions.  To get the most out of cross-channel marketing, it’s best to start with the marketing campaigns that are consuming the most of your budget. Expanding those campaigns across other channels can help you improve exposure, reach more of [...]