April 2016

Why Are Post-View Conversions Important?

Post-view conversions are often undervalued. Most advertisers only focus on the most direct conversions (post-click), and aren’t eager to attribute post-view conversions to their retargeting efforts. This is short-sighted, however, as there is tremendous value in identifying an assist percentage of conversions. In display advertising, views do matter. When you’re on a page, you’re reading […]

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The Power of Engaging Ad Creative

Let’s face it – the internet is full of ads. Just about every page has them, and whether you scroll through or click out of them, ads are a part of our browsing culture. It’s been estimated that the average online viewer is exposed to around 5,000 ad messages per day; now that’s a lot […]

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HOW DO YOU MEASURE VIEW-ABILITY?

View-ability is an increasingly important topic for all stakeholders in the display advertising ecosystem. It makes complete sense that marketers buying impressions would want their impressions to be viewed.  The Interactive Advertising Bureau (IAB) defines view-ability as this;  a display ad is viewable if 50% or more of its pixels appear on-screen for at least […]

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Case Study – Watters

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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