April 2014

Move Over Content; the New King is the Headline

It’s easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you won’t believe what happens when you put those headlines on top of stories! The stats don’t lie — people click on them. For years, we’ve heard the adage “content is king,” and in many ways, that’s still true. But the internet has shortened […]

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5 of the Worst Ways to Annoy People with Your Ads

Retargeting has been proven time and time again to be one of the most effective ways of reaching a target audience. By reminding potential customers of their past interest in a product, service, or brand, advertisers are able to reach out and bring them back through the networks and sites they already frequent. Simple and […]

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5 Ways to Apply Growth Hacking to Your Content Marketing

As a growing brand or marketer, you’ve probably seen growth hacking in action, whether you’ve heard the term specifically or not. In fact, it’s quickly becoming one of the fastest ways to turn a startup into an established, successful business. If you’re unsure of how it works or how it applies to you, keep reading […]

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ad:tech San Francisco 2014 Key Takeaways

ad:tech San Francisco 2014 is now history. But there are many memories we’re going to take away from the conference and expo. But first, let’s mention the tipsy elephant in the room: Sean ‘P. Diddy’ Combs. Has there ever been a keynote speaker at ad:tech who took shots on stage as part of their address? […]

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Case Study – The Valley Health System

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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