January 2014

CES 2014 in Numbers Infographic

Missed CES 2014? Not to worry, this infographic from Bell Pottinger sums it up nicely. One thing to note is that although wearable tech has been a hot topic lately, the old familiar smartphones, tablets, and TVs dominated conversations. Another undeniable presence was social media. With more than 1.25 million tweets about the event, people […]

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Top 3 Retargeting Frustrations and How to Fix Them

The numbers prove the point — retargeting works: An average display ad campaign will typically come in at a .05%-0.1% CTR Retargeting, on the other hand, averages at about .2% (at least double) CTR Looking at conversion rates, some companies’ site conversion rates come in at 2%, but retargeted traffic converts at 20% Retargeting has become […]

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Top 5 Articles This Week – January 21, 2014

B2B Marketing Budgets Set to Rise 6% in 2014: Forrester by Alex Kantrowitz of AdAge | B2B Marketing Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid increase, spending will still trail pre-recession levels. 7 Ways You Should Have Advanced Your Digital Strategy in 2013 […]

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The Cost to Educate a President

As most people know, 2012 presidential candidates spent an unprecedented amount on online ads — a whopping $78 million compared to 2008’s measly $22.2 million. We crunched the numbers in 2012 and you can see the details here. While digital advertising is the final push to the White House, education is the long journey. This […]

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Retargeting is a Safe Way to Use User Data

With the daily increase in social media users, the amount of information publically available and the willingness of Internet users to put data out on the web, privacy is more of a concern than ever. In fact, online users have begun to wonder what information websites have access to and how that information is used. […]

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How to Develop a Testing Strategy That Works for Your Business

Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brand’s voice and personality; put simply, it matters. However, during the initial design phase, or later revamps or makeovers, small changes can make […]

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Case Study – Watters

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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