March 2013

Top 5 Articles of the Week – Mar. 29, 2013

Google Universal Analytics Now Open to Everyone Last October, Google launched a new service to help marketers understand how visitors engage across multiple devices. That service, called Universal Analytics, was only available to Google Analytics premium customers until now. Read more on Search Engine Watch For The Modern Marketer, Hearing (Market) Voices Is A Good […]

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Opportunities in Online Video

Online video is one of the most powerful channels available to digital marketers today, and you don’t need a big budget to make a big impact on your bottom line. One of the biggest upsides of running online video campaigns is that you can leverage to meet a variety of different marketing goals. Online video […]

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Navigating Facebook Advertising: Custom and Lookalike Audiences

In the past year, Facebook has ramped up its offerings for advertisers. Over the course of a year, we saw the launch of the Facebook Exchange, Custom Audiences, and most recently, Lookalike Audiences. Here’s a breakdown of how marketers can leverage these highly compelling Facebook features: Facebook Custom Audiences As you may remember, Facebook formally […]

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Top 5 Articles of the Week – Mar. 22, 2013

Real-Time Bidding Ushers in the Era of Lean Marketing for Display Advertising Real-time bidding offers several key benefits for display advertisers including affordability, easier setup, and improved targeting. One of the most valuable benefits, though, is the ability to analyze performance and optimize a campaign in real time, while it’s still running. MarketingProfs has a […]

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Programmatic Premium: Where We Stand

Programmatic buying is on the rise, and the debate about programmatic premium is in full force. While programmatic premium is one of the hottest terms in the digital advertising space, there’s little (if any) agreement on what it means, whether it’s the hottest thing in 2013, whether it’s overrated, or whether it’s not here yet. […]

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Key Takeaways from SXSW Interactive 2013: Exploring Place and Building Community

This year’s SXSW Interactive lived up to its reputation for parties, panels, and previewing new technologies. From comedy robots to 3D printing to grumpy cat, there was no shortage of entertainment and educational experiences for the Interactive attendee. Filtering through the noise, however, a common theme emerged: shared experiences and how they can be supported […]

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Case Study: Zendesk

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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