December 2012

Top 5 Articles of the Week – Dec. 28, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: The Cassandra Memorandum: Google in 2013 Web Analytics is Dead, Long Live Digital Intelligence 6 Email Tests That Matter More Than Your Subject Line 2013: What Is In Store? How to Effectively Audit Your Paid Search Accounts Sign up for the ReTargeter newsletter to […]

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Retargeting And Holiday Returns

The gift-giving portion of the holiday season has ended. Now, consumers are left to decide what they want to keep and what they want to return. Returns can be frustrating for retailers, especially after another season of below average holiday sales. However, returns can still provide a great opportunity for retailers to capture a new […]

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Top 5 Articles of the Week – Dec. 21, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: Amazon, Advertising’s Sleeping Giant, to Awaken in 2013 Customer Anger Over Tracking Isn’t About Privacy, It’s About Respect How SEO is Revamping Itself for 2013 Integrating Display Advertising with Social Media Marketing The Most Common Misconception Of 2012: Display Looks Like Search Sign up […]

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6 Things You Didn’t Know About AdWords

AdWords is an incredibly popular advertising tool. While it’ s easy to get a PPC campaign going, there are numerous features within AdWords that you may not know about. AdWords can be used for lead generation, to drive traffic, promote content, and even for branding. As you work to optimize your AdWords campaigns to meet […]

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How to Use Retargeting for Lead Generation

Despite the misconception that retargeting is best left to ecommerce companies, targeted and retargeted display can be powerful lead sources for B2B companies. If you aren’t yet using display in your lead generation efforts, there is much to be gained from incorporating targeting and retargeting into your media mix. Like other B2B marketers (including the […]

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Top 5 Articles of the Week – Dec. 14, 2012

Here’s ReTargeter’s weekly roundup of the top articles in digital marketing: For Real-Time Bidding to Continue to Thrive, Transparency is Key 11 Simple (But Critical) Tips for Creating Better Landing Pages Mobile Ads More Disruptive Than TV Spots How Publishers Can Win at Programmatic Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012 […]

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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