May 2012

Retargeting Shopping Cart Abandoners: How to Make Abandonment Part of the Purchase Funnel

For most online retailers, shopping cart abandonment is simultaneously a significant pain point and an accepted fact of everyday life.  According to a recent Forrester study, 88% of online shoppers report having abandoned a shopping cart without completing the purchase. Rest assured that if your ecommerce site struggles with abandonment issues, you are not alone. […]

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Retargeting for Events and Entertainment Part III: Audience Extension

Welcome to the third and final installment of our series on retargeting for events and entertainment brands. (If you missed the first two posts, you can check them out here, and here.) The initial posts in the series focused on how events and entertainment brands can increase attendance, boost sales, and improve engagement with retargeting […]

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Top 5 Articles of the Week – May 25, 2012

Here’s our weekly roundup of the top articles in digital marketing: Why a Brand Matters Mobile Marketing Rising Sharply in 2012, but Challenges Stunt Growth Social Media and Digital Marketing Engagement Gap Five Tips to Create Online Video for Your Customers Sure-Fire Ways to Improve Your Brand’s Social Presence Don’t forget to sign up for […]

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Top Political Advertising Posts of the Week – May 25, 2012

Here’s our weekly roundup of the top articles in political advertising and tech: The Death of the Hunch The New and Not-So-New in Obama’s Dashboard Eight Vital Online Tools for Political Campaigns Don’t forget to sign up for our newsletter to stay up to date on ReTargeter news!

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The Top 3 Trends in Political Advertising Online

2012 will be a watershed year for political advertising online. The Obama campaign and the DNC have already spent more than $21 million online, a number that can only be expected to multiply as we get closer to the general election. This election season, as political advertising online has ballooned, three key trends have emerged: increased […]

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Retargeting for Events and Entertainment Part II: Using Next-Generation Creative for Unheard of Engagement

Welcome to part two of our three-part series on retargeting for events and entertainment. If you missed the first post, we discussed how events and entertainment brands can leverage retargeting to drive ticket sales, maximize attendance, and stay top of mind among relevant audiences. Today we’re focusing on creative. One of the principle benefits of […]

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Case Study: BattlBox

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

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