January 2012

Using Social Media While Traveling

Before going on a trip, many people plan out as much as they can for the journey; hotels get booked, airlines reserved, itineraries planned, packing lists created…but one thing many people may forget to take into consideration is social media. While we spend countless hours at home uploading photos to Facebook, sharing links with our […]

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Top 5 Articles of the Week – Jan. 27, 2012

Here’s the ReTargeter weekly roundup of the best articles you may have missed this week: Did Google Kill the Longtail? Shopping Cart Abandonment Rate Set To Rise in 2012 Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One) Multichannel Boosts Email: New Report The Gray Areas […]

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Don’t Let Your Campaign Get Off-Message Online

There is significant value to be had from creating a strong, well-funded online strategy as part of your political campaign.  However, your online strategy should not be viewed as a mere add-on that can be haphazardly attached to an existing campaign. Digital marketing is huge, online advertising spend grew to an astonishing $32.03 billion in 2011 […]

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Where Search Meets Display: Search Retargeting the Top of the Funnel

Search engine marketing is often touted for its superiority to traditional run-of-network (RON) display advertising.  And for good reason—marketers can expect to see significantly higher click-through rates with paid search placements than with RON display ads.  It certainly makes sense.  With search marketing, you know the user is interested in your product or service since […]

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Top 5 Articles of the Week – Jan. 20, 2012

Here’s our weekly roundup of five of the best articles out this week: 5 Awesome Examples of Instagram Marketing from Real Brands Banner Blindness: Why Your Marketing Messages Are Hiding in Plain Sight 3 Content Marketing Ideas You Should Steal from Coca-Cola Smartphone Ad Impressions Up 488% In 2011, Tablets Up 771% Data Reveals Social […]

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How to Research and Launch a Retargeting Campaign

Retargeting is an online advertising practice that serves your ads to users after they leave your website. Your ads appear all over the web, allowing you to stay in front of your audience even when they’re browsing other sites. The average American is exposed to over 3,000 advertising messages daily, but most can only specifically […]

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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