September 2011

David vs. Goliath: The Battle For Hearts And Clicks [Part 1]

Online marketing is not a level playing field. Multinational brands have the money and manpower to saturate the web with billions of ad impressions, publish link-building content at breathtaking speeds, and seize the premium positions in search results by the sheer virtue of their size and budgets. The situation isn’t likely to improve anytime soon. […]

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Hacking Paid Media: 5 Little Tweaks That Can Deliver Big

Paid media’s importance lies in the fact that it is the one marketing channel that guarantees volume and timing. While it can become costly at times, implementing a few tricks and ideas can substantially increase the effectiveness of your paid SEM and display banner campaigns. By following these 5 tweaks and tactics, you will start […]

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5 Ways To Make Your Customers Love You

Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave. It makes previous, current, and potential customers feel good when they think about you. Unfortunately, the personal interaction necessary for great customer service is severely limited to […]

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Creative Optimization Delivers Incredible Retargeting ROI For Long-Term Campaigns

ReTargeter was happy to highlight the outstanding results that customer support software Zendesk achieved through retargeting during September 2010. Since then, Zendesk has continued to optimize their creatives by testing new copy and different design elements, ultimately working toward meeting and exceeding their ROI expectations. Creative Optimization         Over a 9 month period from […]

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Case Study – Watters

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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