February 2011

ReTargeting Your Audience On Facebook Apps

What’s new on the ReTargeter front? ReTargeter now has access to direct Facebook application inventory. What does that mean? It means that by using ReTargeter’s already top-notch ad service, you can also have access to the display inventory inside Facebook’s popular games and applications. (Admit it – avid gamer or closet gamer, you’re one of […]

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A Case Study In Network Reach

Because of our inventory reach, we are able to provide the most cost effective retargeting solution available. Advertisers that work with ReTargeter enjoy access to dozens of the major ad networks and exchanges. This includes Google’s Doubleclick, Yahoo!’s Right Media, Microsoft AdECN, Fox Audience Exchange, OpenX, and AdBrite to name a few. Based in Atlanta, […]

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A/B Testing Creatives for Retargeting: Round 1

We’re always encouraging our clients to A/B test their creatives . So being a company that practices what we preach, we A/B test our own ads as well. Below are three tests we’ve done over the past few months with insight into what we learned from each of them. It’s important to note that different […]

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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