January 2011

Leverage An Enterprise Advertising Tool With A Small Business Budget

You’re bound to see ads almost everywhere you go on the internet. From YouTube to Yahoo!, from the NYTimes to the Huffington post, Superbowl XLV and Warner Bros.’ “The Rite” ads are riddled throughout the internet this very instant. But there’s a secret – you don’t need to have the NFL’s or Warner Bros.’ budget […]

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A Case Study in Campaign Optimization

SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round to reflect holidays, and can be customized for celebrations and sports teams. This gives them a […]

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ReTargeter Resonate – Optimize Your Banner Ads

ReTargeter CEO, Arjun Arora, and Persona Marketing expert, David W. Fauvre, MA, discuss the benefits of using banner optimization product, ReTargeter Resonate, to increase conversions, optimize ad serving and improve conversion funnels. Fascinating insights into how to leverage off of Instinctual Persona based online marketing and psychographic profiling to optimize online marketing.

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The Power Of Converging Social Media With Display Advertising

Big brands like Ford and Old Spice are already doing it, and ReTargeter allows all brands, big or small, to socially engage with their audience in this unique way as well. Additionally, retargeting your social audience with socially infused display ads can give you an unparalleled reach, increased brand engagement, and lifetime trackability. Click here […]

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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