December 2010

How Retargeting Works

  Retargeting isn’t as confusing of a concept as you may think. To continue our web video series, here’s a quick and simple video on how retargeting works. If you haven’t already checked out our videos on campaign optimization, check out these beautifully illustrated tutorials: Optimizing Display Ads For Retargeting Optimizing Your Landing Pages For […]

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ReTargeter CEO Arjun Dev Arora interviewed by Ad Exchanger

Retargeting Can Add Brand Scaling Effect For Marketers Says ReTargeter CEO Arora What is the target market for ReTargeter? Arjun: ReTargeter’s goal has always been to democratize retargeting. While the technology has traditionally been used by big brands with big budgets, we launched a retargeting solution that focused on the small-to-medium sized business on a […]

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ReTargeter Helps eCommerce Companies Drive New Revenue via Conversion Funnel

Service model complements innovative technology and can help brands realize quick, significant returns during Q4 Holiday Rush   San Francisco, CA – December 16, 2010 ReTargeter, the self-service retargeting company that helps brands market to website visitors even after they’ve left the site, today announced that ecommerce companies using its platform are seeing massive returns […]

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Optimizing Your Landing Pages For Retargeting

  This quick tutorial on landing page optimization is the second in a series of video tutorials for optimizing your retargeting campaign. We’ll highlight a few quick and easy landing page tweaks that have been proven to increase your conversion rate. This specific tutorial is optimal for retargeting campaigns, but can be applied to most […]

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Case Study: Hireology

Hireology is an HR software provider that helpscompanies make smarter hiring decisions. Byanalyzing the traits of high performing employees,Hireology can help companies find candidates thatare more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies uponcontent marketing to drive inbound interest. The content teamregularly puts out blogs, infographics, […]

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